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Unlike other casino books, this book examines the casino industry using a business paradigm. It emphasizes both external environmental influences and internal points of control, leaving readers with a more strategic look at how casinos operate and factors that influence their success. The book starts with a discussion of the microenvironment of casinos and ends with marketing topics such as product, price, place and promotions. Nine vignettes appear throughout and capture current issues such as crisis planning and security. Throughout the book, special emphasis is placed on strategic market planning and the connection between entertainment and industry.
- Sales Rank: #54960 in Books
- Published on: 2008-01-07
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 1.00" w x 7.00" l, 1.51 pounds
- Binding: Paperback
- 432 pages
From the Back Cover
Unlike other casino books, this book examines the casino industry using a business paradigm. It emphasizes both external environmental influences and internal points of control, leaving readers with a more strategic look at how casinos operate and factors that influence their success. The book starts with a discussion of the microenvironment of casinos and ends with marketing topics such as product, price, place and promotions. Nine vignettes appear throughout and capture current issues such as crisis planning and security. Throughout the book, special emphasis is placed on strategic market planning and the connection between entertainment and industry.
Most helpful customer reviews
8 of 8 people found the following review helpful.
Manditory Read for Anyone Interested in Casino Management
By G. Hammond
This is a book that is best appreciated by someone really interested in casino management. The author and the contributors did a very good job describing how today's casinos are operated and why. I would recommend it for anyone wanting to learn about the casino industry. I also found that my non-casino business background very helpful in identifying all the common factors between the gaming industry and other industries. They are not that far apart.
0 of 0 people found the following review helpful.
Needed for Class
By Richard Frost
It's a OK book. Very dated though. A little dry, but it's a text book.
0 of 0 people found the following review helpful.
Good buy.
By Katie Kortkamp
Needed for class. Good buy.
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